Lifetime Wellness Challenge began in 2009 as a way for friends and family members living in neighboring states to get healthy and start living more active lives. It has grown to include participants from all over the world. The goal at Lifetime Wellness Challenge will always be to help anyone and everyone live their lives more fully by establishing healthful habits that can be maintained for a lifetime.
Dianne Nichols is CEO/CAO of Lifetime Wellness Challenge, Inc. She is a NASM Certified Personal Trainer, Weight Loss Specialist, Youth Fitness Specialist, and Functional Training Specialist. She enjoys a variety of interests; singing, cycling, running, and hiking the Idaho mountains with her husband and three energetic daughters. Dianne has a passion for helping people recognize their worth as well as reclaim their lives through increasing activity, eating well, and exploring new interests and pursuits.
Valerie Hendricks is the COO/CFO at Lifetime Wellness Challenge. She grew up driving tractors on a potato farm in small-town Idaho and knows the value of hard work which she puts into effect every day as she juggles the responsibilities of being a wife, mother of 4 amazing kids, and owner of 2 small businesses! She enjoys being active and competes as often as possible in local running and triathlon events. She is passionate about healthy living and shares her struggles with weight gain and emotional eating as well as tips and recipes on the LWC blog. She loves interacting with and watching LWC participants as they reach their goals and live healthier, happier lives.